Privacy Policy

UMLILO FIRE DIAMONDS

Privacy Policy: Updated Business and E-Commerce Provisions

Last updated: 12 October 2026

1. Introduction and Business Information

Umlilo Fire Diamonds is an online jewellery retailer specialising in lab-grown diamond jewellery, operated by Umlilo Diamonds (Pty) Ltd.

We are committed to protecting your personal information and handling it responsibly in accordance with the Protection of Personal Information Act 4 of 2013 (POPIA) and other applicable South African legislation.

Responsible Party

Umlilo Diamonds (Pty) Ltd

Registered Business Address

Office 904, 9th Floor
Bedford Centre Office Tower
Corner Smith & Bradford Roads
Bedford Gardens, Bedfordview, 2007
South Africa

Information Officer: Oresti Mavrodaris

Privacy Contact Email: hello@umlilodiamonds.com

2. Customer Accounts and Personal Information

When you register an account on our website, we collect and store information necessary to manage your account and provide our online shopping services.

This may include your name, email address, telephone number, billing and delivery addresses, order history, account preferences and securely protected login credentials.

Your account allows you to manage your personal details, access previous orders and enjoy a more convenient shopping experience.

We use this information to process orders, communicate with you, provide customer support and maintain your account.

3. Secure Online Payments

All online payments are processed through Peach Payments, our designated payment gateway provider.

Peach Payments facilitates secure electronic transactions and processes payment information in accordance with its applicable privacy and security practices.

Umlilo Diamonds (Pty) Ltd receives the transaction information necessary to verify payments, process orders, manage refunds where applicable and maintain financial records.

We do not intentionally store customers’ full payment card numbers or card security codes on our own systems.

Customers are encouraged to review the privacy policy of Peach Payments for information regarding its processing of payment data.

4. Order Fulfilment and Delivery

We use The Courier Guy as our delivery service provider.

To fulfil and deliver your purchases, we may share necessary personal information with The Courier Guy, including:

  • Your name and surname.

  • Your delivery address.

  • Your contact number.

  • Delivery instructions and shipment details.

This information is shared solely for legitimate delivery, tracking, customer service and related fulfilment purposes.

The Courier Guy may process this information in accordance with its own applicable privacy practices.

5. Website Analytics, Advertising and Tracking Technologies

Our website uses digital analytics and advertising technologies to understand customer behaviour, improve the online shopping experience and measure marketing performance.

These technologies include:

Google Analytics

We use Google Analytics to understand how visitors interact with our website, including page visits, traffic sources, browsing behaviour and shopping activity.

Google Ads Conversion Tracking

We use Google Ads conversion tracking to measure the performance of our advertising campaigns, including relevant website interactions and completed purchases.

Meta Pixel

We use Meta Pixel to understand how customers interact with our website following advertisements on Meta platforms, including Facebook and Instagram.

This may help us measure campaign performance, create relevant advertising audiences and display advertisements to people who have previously interacted with our website, where permitted.

Cookies and Similar Technologies

Our website uses essential cookies to support customer accounts, shopping carts, checkout functionality and website security.

Analytics and advertising cookies may also collect information such as device identifiers, browser information, website interactions and purchasing activity.

Where required by applicable law, we will obtain your consent before activating non-essential tracking technologies.

You may manage your preferences through our website’s cookie controls, where available, or through your browser settings.

Some information collected through these services may be processed outside South Africa, subject to applicable data protection safeguards.

6. Email Marketing and Promotional Communications

When customers create an account, place an order or subscribe to our marketing communications, their email addresses may be stored in our customer database.

We use customer information to send essential transactional communications, including order confirmations, payment notifications, delivery updates and account-related messages.

We may also send promotional communications about Umlilo Fire Diamonds, including new collections, lab-grown diamond jewellery, special offers, product launches and exclusive promotions.

Electronic direct marketing will only be conducted where we have the necessary consent or another lawful basis under POPIA, including applicable requirements for marketing similar products to existing customers.

Customers may unsubscribe from promotional communications at any time using the unsubscribe link provided or by contacting us directly.

7. Abandoned Shopping Cart Reminders

When a registered customer adds products to their shopping cart but does not complete the checkout process, our website may retain relevant cart information.

This information may include the products selected, cart value, customer account details and associated email address.

Where legally permitted, we may use this information to send abandoned-cart reminder emails, helping customers return to their shopping cart and complete their purchase.

Abandoned-cart emails that promote products or encourage purchases are treated as direct marketing and will be sent only where permitted under applicable law.

Customers may opt out of these reminders through the unsubscribe option provided in the email or by contacting us.

8. Third-Party Service Providers

To operate our online store, we work with trusted service providers, including:

  • Peach Payments: Secure online payment processing.

  • The Courier Guy: Order collection, delivery and shipment tracking.

  • Google Analytics: Website analytics and performance measurement.

  • Google Ads: Advertising and conversion measurement.

  • Meta Platforms: Digital advertising, audience measurement and campaign performance.

  • Website hosting and e-commerce providers: Customer accounts, online shopping functionality, database management and website security.

  • Email marketing service providers: Customer newsletters, promotional communications and abandoned-cart reminders.

We share personal information with these providers only where reasonably necessary and permitted by law.

We take reasonable steps to ensure appropriate data protection arrangements are in place.

9. Contact and Privacy Requests

For enquiries relating to your personal information, requests to access or correct your information, withdrawal of consent or objections to processing, please contact:

Umlilo Diamonds (Pty) Ltd

Attention: Oresti Mavrodaris
Information Officer

Office 904, 9th Floor
Bedford Centre Office Tower
Corner Smith & Bradford Roads
Bedford Gardens, Bedfordview, 2007
South Africa

Email: hello@umlilodiamonds.com

We will process privacy-related requests in accordance with POPIA and other applicable South African legislation.